So make sure your message is affective and tell your story through imagery and diagrams. Emotive content is always a great pull for a consumer engagement. Infographics can help you tell your story visually and encourage your audience to feel connected to your message. A well-designed infographic can easily turn the most mundane data into eye-catching visuals that will make your audience want to read or view more.Įvery good brand should have a story. ![]() Even charts and graphs can take on a beautiful linear quality when designed using slick graphic styling. Facts, figures and statistics can be easily livened up with unique illustrations and icons. Processes and systems always work well in a visual format as the mundane can be easily digested in a clear graphic format. The subject matter for an effective infographic can vary. What’s the best subject matter for an infographic? The more your infographics are shared and seen, the greater awareness your brand receives. These can be used when creating your infographics. If you have established brand guidelines for your business, then you have a set visual identity with colour palette, typography, image styling and graphics. Infographics are also great for gaining greater brand awareness due to their instant visual appeal. If people like your infographic, they’ll share it – providing a useful link back to your website. Hence, making them perfect for capturing attention online and getting your business seen by a wider audience. Infographics are easily digested, due to their fun and informative nature. One could argue that infographics have developed as a result of this visual social sharing phenomenon. With the dramatic increase in social media usage over the past five years – especially for image-based channels such as Instagram and Pinterest – sharing visual content has become a simple and common past-time. ![]() Hence, this makes a compelling argument to use of more infographics in marketing campaigns to increase engagement. ![]() And the average brain processes imagery 60,000 times faster than text.įurthermore, it’s also understood that 40% of consumers will respond better to visual information than plain text. Apparently, the average human attention span is now about 8 seconds – that’s worryingly less than a goldfish’s! It’s also commonly known that 90% of all information transmitted to the brain is visual. We live in an ever-increasing visual world, where images gain far more attention than text. This distinct visual formula makes them extremely effective at delivering content, as they get your key messages across in a simple, succinct manner. Usually while using an illustrative style with cartoon-like characters combined with charts and diagrams. Infographics are images that relay information in a visual format.
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